A large advertising firm specializes in creating television commercials for childrens products. The firm wants to design
Question:
A1: 5€“ 6 years A2: 7€“ 8 years A3: 9€“ 10 years
The types of products selected are
P1: breakfast cereals P2: video games
A group of 30 children is recruited in each age group, and 10 are randomly assigned to watch a 60-second commercial for each of the two products. Researchers record their attention spans during the viewing of the commercial. The data are given here.
a. Identify the design.
b. Write a model for this situation, identifying all the terms in the model.
c. Estimate the parameters in the model.
d. Compute the sum of squares for the data, and summarize the information in an AOV table.
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Related Book For
An Introduction To Statistical Methods And Data Analysis
ISBN: 9781305465527
7th Edition
Authors: R. Lyman Ott, Micheal T. Longnecker
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