A mail order catalog firm designed a factorial experiment to test
A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different size advertisements were considered. The data obtained follow. Use the ANOVA procedure for factorial designs to test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.
Membership TRY NOW
  • Access to 800,000+ Textbook Solutions
  • Ask any question from 24/7 available
    Tutors
  • Live Video Consultation with Tutors
  • 50,000+ Answers by Tutors
OR
Relevant Tutors available to help