Question: A mail order catalog firm designed a factorial experiment to test
A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different size advertisements were considered. The data obtained follow. Use the ANOVA procedure for factorial designs to test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.
Answer to relevant QuestionsAn amusement park studied methods for decreasing the waiting time (minutes) for rides by loading and unloading riders more efficiently. Two alternative loading/unloading methods have been proposed. To account for potential ...Wegmans Food Markets and Tops Friendly Markets are the major grocery chains in the Rochester, New York, area. When Wal-Mart opened a Supercenter in one of the Rochester suburbs, experts predicted that Wal-Mart would ...To the Internal Revenue Service, the reasonableness of total itemized deductions depends on the taxpayer's adjusted gross income. Large deductions, which include charity and medical deductions, are more reasonable for ...In exercise 8, data on x temperature rating (Fo) and y = price ($) for 11 sleeping bags manufactured by Bergans of Norway provided the estimated regression equation y = 359.2668 – 5.2772x. For these data s = 37.9372. a. ...The following data show the media expenditures ($ millions) and the shipments in bbls. (millions) for 10 major brands of beer. a. Develop the estimated regression equation for these data. b. Use residual analysis to ...
Post your question