A mail-order catalog firm designed a factorial experiment to test the effect of the size of a

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A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number (in thousands) of catalog requests received. Three advertising designs and two sizes of advertisements were considered. The following data were obtained. Test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.
A mail-order catalog firm designed a factorial experiment to test
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Statistics For Business And Economics

ISBN: 9780538481649

11th Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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