Question: A major North American city has four competing newspapers the

A major North American city has four competing newspapers: the Globe and Mail (G&M), Post, Sun, and Star. To help design advertising campaigns, the advertising managers of the newspapers need to know which segments of the newspaper market are reading their papers. A survey was conducted to analyze the relationship between newspapers read and occupation. A sample of newspaper readers was asked to report which newspaper they read: Globe and Mail (1) Post (2), Star (3), Sun (4), and to indicate whether they were blue-collar workers (1), white-collar workers (2), or professionals (3). Can we infer that occupation and newspaper are related?

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  • CreatedFebruary 03, 2015
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