A manager of a stylish gift store plans to set the following prices for three new items:
Question:
Item A ………………….. $37.00
Item B ………………….. $4.50
Item C ………………….. $60.00
The manager’s partner suggests that it would be better to subtract one cent from each of these prices so that the prices will seem lower to the customer. However, the manager worries that 9-ending prices might give these items a low-quality, “bargain-basement” image. What would you recommend?
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Since it is a stylish gift store it would be reasonable to keep roun...View the full answer
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Pushpinder Singh
Currently, I am PhD scholar with Indian Statistical problem, working in applied statistics and real life data problems. I have done several projects in Statistics especially Time Series data analysis, Regression Techniques.
I am Master in Statistics from Indian Institute of Technology, Kanpur.
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Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
Question Posted:
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