A manufacturer is about to introduce into the market a new type of upright vacuum cleaner with
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If the manufacturer plans to use a sequential-skimming strategy, what would be the best initial price for the product? What would be the next price? How frequently should the price of this item be changed?
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Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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