A manufacturer of disposable washcloths/wipes told a retailer that sales for this product category closely correlated with

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A manufacturer of disposable washcloths/wipes told a retailer that sales for this product category closely correlated with sales of disposable diapers. The retailer thought he would check this out for his own sales-forecasting purposes. The researcher says, “Disposable washcloths/wipes sales can be predicted with knowledge of disposable diaper sales.” Is this the right thing to say?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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