A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to using one or the other.
Answer to relevant QuestionsMany, many companies rely on celebrity endorsers as communications sources to persuade. Especially when targeting younger people, these spokespeople often are “cool” musicians, athletes, or movie stars. In your opinion, ...Locate foreign ads at sites like japander.com in which celebrities endorse products they do not pitch on their home turf. Ask friends or classmates to rate the attractiveness of each celebrity, then show them these ads and ...We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change? Define de-individuation and give an example of this effect. What is the difference between an autonomic and a syncretic decision?
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