A marketing executive for Coca-Cola, Inc., wants to identify television shows that people in the Boston area

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A marketing executive for Coca-Cola, Inc., wants to identify television shows that people in the Boston area who typically drink Coke are watching. The executive has a list of all households in the Boston area. Design a sampling method to obtain the individuals in the sample. Be sure to support your choice.
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Fundamentals Of Statistics

ISBN: 9780321844606

4th Edition

Authors: Michael Sullivan III

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