A marketing manager is considering opportunities to export her firm’s current consumer products to several different countries. She is interested in getting secondary data that will help her narrow down choices to countries that offer the best potential. The manager then plans to do more detailed primary research with consumers in those markets. What suggestions would you give her about how to proceed?
Answer to relevant QuestionsIn your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help. Distinguish between primary data and secondary data and illustrate your answer. You operate a small hardware store with emphasis on manufacturer brands and have barely been breaking even. Evaluate the proposal of a large wholesaler that offers a full line of dealer-branded hardware items at ...Would you expect to find any wholesalers selling the various types of business products? Are retail stores required (or something like retail stores)? List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name.
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