A marketing research firm wishes to study the relationship between wine consumption and whether a person likes
Question:
a. For each row and column total, calculate the corresponding row or column percentage.
b. For each cell, calculate the corresponding cell, row, and column percentages.
c. Test the hypothesis that whether people drink wine is independent of whether people watch tennis. Set α = .05.
d. Given the results of the chi-square test, does it make sense to advertise wine during a televised tennis match (assuming that the ratings for the tennis match are high enough)? Explain.
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Related Book For
Essentials Of Business Statistics
ISBN: 9780078020537
5th Edition
Authors: Bruce Bowerman, Richard Connell, Emily Murphree, Burdeane Or
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