A moot is a high-end bicycle manufacturer located in Steamboat Springs, Colorado. Assume the company is considering

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A moot is a high-end bicycle manufacturer located in Steamboat Springs, Colorado. Assume the company is considering entering the U.K., Chinese, and Indian markets. When conducting its market assessment, what economic factors should Moots consider to make its decision? Which market do you expect will be more lucrative for Moots? Why?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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