Question: A newspaper publisher trying to pinpoint his market s characteristics wondered
A newspaper publisher trying to pinpoint his market’s characteristics wondered whether the way people read a newspaper is related to the reader’s educational level. A survey asked adult readers which section of the paper they read first and asked to report their highest educational level. These data were recorded (column 1 = First section read where 1 = Front page, 2 = Sports, 3 = Editorial, and 4 = Other) and column 2 = Educational level where 1 = Did not complete high school, 2 = High school graduate, 3 = University or college graduate, and 4 = Postgraduate degree). What do these data tell the publisher about how educational level affects the way adults read the newspaper?
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