A number of companies have shifted a portion of their promotion dollars from advertising to trade sales

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A number of companies have shifted a portion of their promotion dollars from advertising to trade sales promotion methods? Why?

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Business

ISBN: 978-0324829556

10th Edition

Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor

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Question Posted: Aug 15, 2012 04:34 AM

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A number of companies have shifted a portion of their promotion dollars from advertising to trade sales

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Advertising audiences are much more fragmented today ...View the full answer

Business

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