A prevalent strategy among advertisers is to get themselves into television shows and movies. Discuss the possible
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The advantages of this form of promotion include excellent exposure the potential for high levels of ...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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