A price cut is the most easily matched marketing strategy, and usually provides no lasting advantage to

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A price cut is the most easily matched marketing strategy, and usually provides no lasting advantage to any competitor. Identify any circumstances where you see it desirable to initiate a price cut and potential price war.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:37 AM

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A price cut is the most easily matched marketing strategy, and usually provides no lasting advantage to

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Marketing Mistakes And Successes

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