A producer of outdoor clothing used a focus group to obtain information about the demand for fleece

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A producer of outdoor clothing used a focus group to obtain information about the demand for fleece jackets with built-in, battery-operated warming panels. At prices of $ 100, $ 90, $ 80, $ 70, $ 60, and $ 50, the focus group demanded 23, 31, 40, 44, 48, and 60 jackets, respectively. Use the Excel Trendline option to estimate a linear demand function and to determine the associated R2 statistic.

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Managerial Economics and Strategy

ISBN: 978-0321566447

1st edition

Authors: Jeffrey M. Perloff, James A. Brander

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