A purely economic model of the marketing channel is inadequate. Explain.
Answer to relevant QuestionsWhy is it necessary to use power in the development and management of the channel? Discuss some of the behavioral problems that can “foul up” effective communications in the marketing channel. Discuss some of the means available to the channel manager for detecting channel conflict. Do you think they would be practical to use in the real world? UPS Stores operate “pack and ship” stores on a franchise basis granted by the franchisor, UPS Inc. The stores not only provide pack and ship services but offer a variety of other products and services such as office ...Where does channel strategy “fit” into the marketing mix?
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