A random sample of eight introductory marketing texts yielded the figures shown in the table for annual

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A random sample of eight introductory marketing texts yielded the figures shown in the table for annual sales (in thousands) and price (in dollars):

a. Determine the sample correlation between sales and price.
b. Test at the 5 percent level that the population correlation coefficient is zero.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:48 AM

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A random sample of eight introductory marketing texts yielded the figures shown in the table for annual

Question:

Sales 12.2 18.6 29.2 15.7 25.4 35.2 14.7 11.1 Price 29.2 30.5 29.7 31.3 30.8 29.9 27.8 27.0

Step by Step Answer:

a b Since t cal t cri we fail to reject the null hypothesis We fail to conclude a relationship ...View the full answer

Marketing Research

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