A reality of communication is that the same sign often means different things to different people. The red ribbon, for example, means different things to different groups. Provide an example from your own personal experience in which the same sign might have differential meaning for diverse people. What are the general implications for marketing communications?
Answer to relevant QuestionsThe famous Geico gecko commercial humanized a gecko by using personification. The gecko was given a cockney British accent and explained how cheap Geico insurance would be. Explain how this ad illustrates allegorical ...Distinguish between message arguments and peripheral cues as fundamental determinants of persuasion. Provide several examples of each from actual television commercials or other advertisements. Repeat question 3, but use a relatively obscure brand as the basis for your application of Figure 8.1. Along the lines of the Petetables illustration (see Figure 8.2), identify a relatively unknown brand and explain how ...Advertising is said to be “a deposit in the brand equity bank,” but only if the advertising is “strong.” Explain. Explain the differences between USP and brand image creative styles, and indicate the specific conditions under which each is more likely to be used. Provide one illustration of each creative style, using examples other than ...
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