A recent survey points to a next generation of consumers seeking a more mobile TV experience. The 2013 KPMG International Consumer Media Behavior study found that while TV is still the most popular media activity with 88% of U. S. consumers watching TV, a relatively high proportion of U. S. consumers, 14%, now prefer to watch TV via their mobile device or tablet for greater flexibility (bit. ly/ Wb8Jv9). What additional information would you want to know about the survey before you accepted the result of study.