A research team conducted a study of soft-drink preferences among residents in a test market prior to
Question:
A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:
Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising agency?
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Cola Noncola Teenagers 50 80 Adults 90 40 We have computed four measures of association in table sho...View the full answer
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Related Book For 
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
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