A researcher hypothesizes that 15 percent of the people in a test-market will recall seeing a particular

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A researcher hypothesizes that 15 percent of the people in a test-market will recall seeing a particular advertisement. In a sample of 1,200 people, 20 percent say they recall the ad. Perform a hypothesis test.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:51 AM

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A researcher hypothesizes that 15 percent of the people in a test-market will recall seeing a particular

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Business research methods

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