A researcher is asked to determine whether or not a productivity objective (in dollars) of better than $75,000 per employee is possible. A productivity test is done involving 20 employees. What conclusion would you reach? The sales results are as follows:
Answer to relevant QuestionsUse the data in the following frequency table to: a. Prepare a frequency distribution of the respondents’ ages b. Cross-tabulate the respondents’ genders with cola preference c. Identify any outliers Interpret the following output (see the textbook for the output) examining group differences for purchase intentions. The three groups refer to consumers from three states: Florida, Minnesota and Hawaii. How does an applied market research report differ from a basic or marketing research report? Give three examples of computerized databases that are available through your college or university library. Suppose you are a marketing research consultant and a client comes to your office and says, “I must have the latest information on the supply of and demand for Idaho potatoes within the next 24 hours.”What would you do?
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