Question: A researcher tells a manager of a wine company that

A researcher tells a manager of a wine company that he has some “cool ethnography results from Face book postings” suggesting that young consumers like the idea of plastic individual serving size bottles that could be vended or offered at the cash register. Even before the decision maker sees the report, the manager begins purchasing small plastic bottles and the new bottling equipment. Comment on this situation.

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  • CreatedJune 16, 2015
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