A researcher working for Hi Time prepares a bar chart comparing the number of customers visiting two

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A researcher working for Hi Time prepares a bar chart comparing the number of customers visiting two competing booths at a fashion trade show. One booth is the Hi Time booth, and the other is for a competing company, So Cool. First, the chart is prepared as shown here:


A researcher working for Hi Time prepares a bar chart

In preparing for a presentation to the Hi Time Board, the client tells the researcher that the chart doesn€™t seem to reflect the improvements made since 2006. Therefore, the researcher prepares the chart as shown here:


A researcher working for Hi Time prepares a bar chart


a. What has reformatting the bar chart accomplished?
b. Was it ethical for the client to ask for the bar chart to be redrawn?
c. Would it be ethical for the researcher to use the new chart in thepresentation?

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Related Book For  book-img-for-question

Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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