A shopping center sample was used to evaluate a new product. Given the data in Table 14-6,

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A shopping center sample was used to evaluate a new product. Given the data in Table 14-6, what is your estimate of the proportion of people who say they will buy the product?
Table 14-6

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:45 AM

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A shopping center sample was used to evaluate a new product. Given the data in Table 14-6,

Question:

Proportion of Time Period Location of Normal ShoppingTraffic Center Weekdays A Evenings A Weekends A Weekdays B Evenings B Weekends B Traffic 500 200 400 800 250 550 Size 100 100 100 100 100 100 They Will Buy It 50 25 20 60 30 35

Step by Step Answer:

One entrance of a shopping center may draw from very different neighborhoods than another A solution ...View the full answer

Marketing Research

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