A souvenir retailer has an opportunity to establish a new location inside a large airport. The annual

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A souvenir retailer has an opportunity to establish a new location inside a large airport. The annual returns will depend primarily on the size of the space she rents and if the economy will be favorable. The retailer has worked with the airport concession commission, and has projected the following possible annual earnings associated with renting a small, medium, large, or very large space:
A souvenir retailer has an opportunity to establish a new

(a) What is the souvenir retailer€™s maximax decision?
(b) What is her maximin decision?
(c) What is her equally likely decision?
(d) What is her criterion of realism decision, using a = 0.8?
(e) What is her minimax regret decision?

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Managerial Decision Modeling With Spreadsheets

ISBN: 9780136115830

3rd Edition

Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair

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