Question

A study was aimed at assessing the effects of group size and group characteristics on the generation of advertising concepts. To assess the influence of group size, groups of four and eight members were compared. For a random sample of four-member groups, the mean number of advertising concepts generated per group was 78.0 and the sample standard deviation was 24.4.
For an independent random sample of eight-member groups, the mean number of advertising concepts generated per group was 114.7 and the sample standard deviation was 14.6. (In each case, the groups had a moderator.) Stating any assumptions that you need to make, test, at the 1% level, the null hypothesis that the population means are the same against the alternative that the mean is higher for eight-member groups.


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  • CreatedJuly 07, 2015
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