A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. The

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A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. The refrigerator offers the teenagers many alternatives-soft drinks, fruit drinks, sport drinks, and bottles of Sunny Delight drink. The ad, which shows the teens happily selecting Sunny Delight over all the other beverages, appeals to the consumers ____________ for liquid refreshment to quench their thirst and attempts to shape their ____________ for the advertised product.
a. Needs; wants
b. Wants; needs
c. Wants; cravings
d. Cravings; needs
e. Needs; preferences
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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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