Question: A television advertising schedule produced the following vehicle frequency distribution f Percen

A television advertising schedule produced the following vehicle frequency distribution:
f 
Percentage f 
Percentage f + 
0 
31.5 
100.0 
1 
9.3 
68.5 
2 
7.1 
59.2 
3 
6.0 
52.1 
4 
5.2 
46.1 
5 
4.6 
40.9 
6 
4.1 
36.3 
7 
3.7 
32.2 
8 
3.4 
28.5 
9 
3.1 
25.1 
10+ 
22.0 
22.0 
a. What is the reach for this advertising schedule?
b. What is the effective reach?
c. How many GRPs does this schedule generate?
d. What is the frequency for this schedule?

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  • CreatedAugust 08, 2015
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