A test of television advertising effectiveness performed by BehaviorScan will cost you, as brand manager of a

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A test of television advertising effectiveness performed by BehaviorScan will cost you, as brand manager of a new brand of cereal, over $250,000. Why might this be a prudent investment in comparison to spending $50,000 to perform an awareness study?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:45 AM

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A test of television advertising effectiveness performed by BehaviorScan will cost you, as brand manager of a

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An awareness study simply determines the percentage of the target audience that is aware of th...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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