A university researcher asks students to participate in an experiment that takes 4 hours to complete in

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A university researcher asks students to participate in an experiment that takes 4 hours to complete in the last week of a semester. Each student receives 5 points extra credit. Another researcher conducts the same experiment using Internet crowd sourced subjects paid $0.50 to participate. The subjects know they will be paid after the researcher checks the quality of each subject’s response. Contrast these two approaches including a discussion of any ethical issues that might be involved.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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