A university researcher asks students to participate in an experiment that takes 4 hours to complete in the last week of a semester. Each student receives 5 points extra credit. Another researcher conducts the same experiment using Internet crowd sourced subjects paid $0.50 to participate. The subjects know they will be paid after the researcher checks the quality of each subject’s response. Contrast these two approaches including a discussion of any ethical issues that might be involved.
Answer to relevant QuestionsConsider the situation of a researcher approached by Captain John’s in the Research Snapshot of this chapter. a. Provide a critique of the procedures used to support the claim that Sea Snapper’s product is superior. ...What is an attitude? Why do businesses place so much emphasis on measuring attitudinal concepts? What is a multi-attribute model of consumer attitudes? How is it that marketing researchers can justify treating a seven-point Likert scale as interval? Evaluate and comment on the following questions, taken from several different questionnaires:
Post your question