a. Using the steps of both the ISCT and KHK decision-making processes, determine whether American high-tech firms
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b. Evaluate the differences that are obtained between the two processes. Which process is most similar to the decision you would make using your own personal view? Provide a detailed evaluation and support for your position that demonstrates clear, insightful critical thinking.
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Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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