Question

A value chain for an airline such as Delta or American would typically include marketing and promotion, ticketing and reservations, airport operations, and aircraft operations.

Required
Outline the specific activities that are performed in each of these broad areas. Does an airline necessarily perform all of these activities, or are some of them contracted out to other companies? Identify segments of the value chain and specific activities that an airline might modify in order to add value for a customer.



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  • CreatedMarch 11, 2015
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