(a) What are the common types of errors encountered in defining a marketing research problem? (b) What...

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(a) What are the common types of errors encountered in defining a marketing research problem?
(b) What can be done to reduce the incidence of such errors?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:46 AM

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(a) What are the common types of errors encountered in defining a marketing research problem? (b) What...

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Marketing Research An Applied Orientation

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