A. What is the role of strategic planning in creating value for your organization? B. What is

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A. What is the role of strategic planning in creating value for your organization?

B. What is an example of how a real-world company has used or currently uses strategic planning to create value for the organization? Your own company might be a good example. Considering the example of Dell, Dell has a strong focus on planning on its strategies and strategic development.


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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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