(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a...
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(b) Why might the reverse be true?
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a Secondary data is more preferred because it is available before you start making the project ...View the full answer
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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