ABC, retail product-line profitability. Family Supermarkets (FS) operates at capacity and decides to apply ABC analysis to three product lines: baked goods, milk and fruit juice, and frozen foods. It identifies four activities and their activity cost rates as:

The revenues, cost of goods sold, store support costs, and activity-area usage of the three product lines are:

Under its simple costing system, FS allocated support costs to products at the rate of 30% of cost of goods sold.

1. Use the simple costing system to prepare a product-line profitability report for ES.

2. Use the ABC system to prepare a product-line profitability report for FS.

3. What new insights does the ABC system in requirement 2 provide to FS managers?

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S100 per purchase order Ordering Delivery and receipt of merchandise Shelf-stocking Customer support and assistance $80 per delivery $20 per hour S0.20 per item sold