Academic strategy research aims to describe observed phenomena, but also to develop theoretical principles with predictive use.

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Academic strategy research aims to describe observed phenomena, but also to develop theoretical principles with predictive use. To what extent does the complexity and unpredictability of human behaviour make this aim unrealistic? Discuss.
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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