Access the 2010 annual report of American Eagle Outfitters by clicking on the About AEO Inc., AE

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Access the 2010 annual report of American Eagle Outfitters by clicking on the About AEO Inc., AE Investment Info, and Historical Annual Reports links at www.ae.com. Also, access the 2010 annual report of Gap Inc. by clicking on the Investors, Financials, and Annual Reports & Proxy links at www.gapinc.com.
Required
a. Conduct horizontal and vertical analyses on each company's income statement.
b. Compute all profitability ratios (except price to earnings) for each company for the most recent year.
c. Compare the profitability of each company.
d. Conduct a DuPont analysis.
e. Which company's stockholders would benefit the most from a $0.01 increase in profits per dollar of sales?
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Financial ACCT2

ISBN: 978-1111530761

2nd edition

Authors: Norman H. Godwin, C. Wayne Alderman

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