Question

According to a major economics consulting firm, Fiat’s “South American operations are the jewel in the Italian company’s global operations.” Fiat has plants in Brazil and Argentina, and Brazil is its biggest market, well ahead of its home-country market. In 2011, with the Chrysler venture taking up more and more of the firm’s attention – and as European sales suffered a steep decline – rumors began to circulate that Marchionne might move Fiat headquarters from Italy to the United States. Discuss Fiat’s takeover of Chrysler as part of a strategy to transform itself from an international business into a multinational or global business.


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  • CreatedSeptember 22, 2015
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