Question: According to Paul Greenberg Amazon com is the master of the
According to Paul Greenberg, Amazon.com is the master of the 2-minute relationship and Boeing is the master of the 10-year relationship. Visit www.boeing.com and www.amazon.com. From Greenberg’s statement and from the appearance of these Web sites, it appears that Boeing is committed to traditional CRM and Amazon.com to social CRM. Give evidence from each site that this might be true. Explain why the products and business environment of each company cause this difference. Is there any justification for traditional CRM at Amazon.com? Why or why not? Is there any justification for social CRM at Boeing? Why or why not? Based on these companies, is it possible that a company might endorse Enterprise 2.0, but not endorse social CRM? Explain.
Relevant QuestionsVisit http://socialmediatoday.com/ralphpaglia/141903/social-media-employee-policy-examples-over-100-companies-and-organizations. Find an organization with a very restrictive employee SM policy. Name the organization and ...Explain why the results in Figure 9-11 do not show promise for the selling of these part designs. In light of these results, should Addison and Drew change their criteria? If so, how? If not, why not? Using your own words, explain how third-party cookies are created. Explain how you would use the SDLC to develop Garden Tracker. Consider schedule feasibility: a. List criteria you would use for schedule feasibility for these alternatives. Differentiate criteria between the two alternatives if you think it is important to do so. b. Is either ...
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