Ad campaigns should have focus and aim toward an overall goal. Identify and briefly explain three specific goals a campaign may try to achieve.
Answer to relevant QuestionsHow important is a positioning strategy statement, and what role does it play in creative planning? Good execution of a poor creative strategy will create positive results for the brand (company).” Is this statement true or false? Assemble some data that either support or refute this statement. What is the difference among a profile- matching strategy, a shotgun strategy, and a rifle strategy? What media are best suited for each strategy? Should the budget determine the media plan or should the media plan determine the budget? Briefly explain and establish an opinion on this issue. What is the difference between an insert and a tip- in?
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