Advertising often features testimonials from satisfied customers, who happily describe the characteristics of the goods or services

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Advertising often features testimonials from satisfied customers, who happily describe the characteristics of the goods or services they received. Why do advertisers use this technique rather than a direct description of the goods or services?

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Microeconomics

ISBN: 978-1259163531

1st edition

Authors: Dean Karlan, Jonathan Morduch

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Question Posted: Nov 27, 2015 02:16 AM

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Advertising often features testimonials from satisfied customers, who happily describe the characteristics of the goods or services

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People assume that the opinions of other customers ...View the full answer

Microeconomics

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