After perfecting the pizza delivery model in the 1980s, Domino's lost touch with its customers to the point that the brand was ridiculed as little more than cardboard and ketchup. To fix the brand, executives commissioned a reinvention of the Domino's pizza and launched a "Pizza Turnaround" campaign to renew customer loyalties. Using the Internet for research, write a brief report on the Domino's "Pizza Turnaround." Describe the campaign's role in managing the Domino's brand. What was the message strategy of the campaign? Do you think the ads were effective at restoring the brand's image? How might company leaders use the tools of advertising and promotion to keep consumers buying the new and improved Domino's pizza?