Question

After setting goals for how much the sales of three products should increase as a result of an upcoming advertising campaign, the management of the Profit & Gambit Co. now wants to explore the trade-off between advertising cost and increased sales. Your first task is to perform the associated sensitivity analysis. Your main task then is to write a nontechnical memo to Profit & Gambit management presenting your results in the language of management.


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  • CreatedSeptember 22, 2015
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