Question

After watching the video on outsourcing, discuss the following:
1. What role does the sourcing agent play in the 4Ps of marketing?
2. How does the outsourcing approach challenge the requirements of supply chain management?
3. How can outsourced companies overcome supply chain demands from globalization?
4. Does outsourcing the 4Ps and using sourcing agents to do so create value?
5. Which is more important in today’s globalization: a market orientation or a relationship orientation?



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  • CreatedApril 25, 2014
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