Question

After watching the video on snack foods in China, discuss the following:
1. What strategy are American companies employing in China?
2. How does Frito Lay’s approach impact their business?
3. Based upon your answer to question #1, what organizational structure is appropriate?
4. What will determine the American snack companies’ success in China?
5. Will a localization strategy provide a sustainable competitive advantage for American companies?



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  • CreatedApril 25, 2014
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