Question

After watching the video on Yum! Brands in China, discuss the following:
1. What strategic goals did Yum! Brands/KFC have when entering China?
2. What approach to and mode of entry do you believe Yum! Brands/KFC used to enter the China market?
3. What has Yum! Brands/KFC done to overcome the liability of foreignness?
4. Can the Yum! Brands/KFC approach be successful multinationally?
5. What preparations must Yum! Brands/KFC make to sustain their competitive advantage?



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  • CreatedApril 25, 2014
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